Advertising, Marketing, & Media Marketing
I help businesses figure out what their marketing is actually doing: which channels drive leads, what to double down on, what to cut. My background combines corporate marketing leadership with hands-on execution across paid media, customer acquisition, campaign measurement, and business strategy. I’ve led marketing measurement work in CPG, retail, and financial services and now support clients with practical, results-focused marketing strategy, Google Ads, Meta Ads, reporting, and performance optimization. My approach is strategic but practical: clarify the goal, improve tracking, focus on the right audience, and optimize based on performance. Core areas of expertise include: - Marketing strategy and performance consulting - Paid media strategy and management - Campaign measurement, attribution, and ROI analysis - Customer acquisition and retention strategy - Marketing analytics, dashboards, and reporting I work well with senior leaders, marketing teams, and agencies that need a senior-level marketing and measurement partner who can bring clarity, structure, and execution.